How can we establish a new system to define the value of the objects that surround us? Guči fabrika is an investigative durational performative exercise, a joke, an unproductive production chain, a poor gift shop, a performative party where we investigate how to build a fabrika that can become an alternative production space with other working conditions and that can generate a product without apparent commercial value. It seeks to reflect on concepts such as value, cost and labor conditions in a system of mass production, and also proposes to investigate barter or exchanges instead of the use of money. The invitation is to be part of this exercise where production, materials and labor routines will be put in check, in search of understanding how to transform the vision associated with the product, value and collective participation.